Tart cherry juice is an elixir strong on health benefits but weak in market appeal. Usually sold in large bottles or concentrates, poor presentation and impracticality undercut growth. To change this, we designed and branded a new product for a new generation. Striking, sophisticated and simple to enjoy, Stone + Stem proves that if anything can keep a body strong, ‘Cherry Can’.

Creative Direction, Brand Design & Naming, Packaging

Agency: NK